1. Can you sell your copyright?
Answers:
• Yes, by licensing it according to territory and
time
• No, it remains yours always
• Yes, but only in certain places, and for lengths of time up to
140 years after your death
• Yes, so long as someone changes his/her name to your name
2. Why is
it sometimes a good idea to create a blog independently with a host other than
a free blog hosting service such as the Blogger?
Answers:
• You can add more intelligent interactivity such as widgets, site
design, custom URLs etc
• You can then have two blogs and disconnect your old one
• You will be able to keep the old free service
• You will automatically get more traffic
3. In
terms of keywords for promoting a website about global money, which of the
following groups would be the best choice?
Answers:
• Football, shopping, racing, gardening
• 10c, 5c, dollar, 50c, quarter
• The World Bank, the Olympics, the US government, the UEFA Cup
• Dollar, yen, pound sterling, exchange rate
4. The
removal of the copyright tag-line means the work is no longer protected by
copyright.
Answers:
• True
• False
5. What
are "Google alerts"?
Answers:
• A ringtone from Google
• A doorbell as a prize for being a loyal Google customer
• Pinging of your website by Google every time you use Yahoo and
MSN instead of using Google
• A system where Google e-mails you the results of
your pre-arranged search terms on a regular basis to stir your thoughts about
writing blog content
6. Why is
it damaging not to have functional links on your website?
Answers:
• You cannot prevent people from reaching the destination without
doing so
• It could damage your brand reputation; people do not want to see
a "page not found" result
• A person is less likely to return to your site as a repeat
visitor if the links do not work
• b and c
7.
Fooling the search engines with link farms, keyword stuffing, cloaking or alt
text spamming is not a good idea because _____________________ .
Answers:
• it is an offence in most countries
• the search engines may restrict your site or future listings, or
ban you altogether
• it could reduce the traffic to your blog
• All of the above
8. Blog
comments show up in Google searches in addition to the blog posts.
Answers:
• True
• False
9. How
long does an author's copyright – whether in print or online - last?
Answers:
• Until he/she dies
• Forever
• For 5 years after the publication
• For 40 years after he/she dies
• For 70 years after he/she dies
10. Why
is it important to make regular postings – if not daily postings – to your
blog?
Answers:
• To encourage a regular readership and return
traffic so web robots may be able to see your blog is regularly active
• Not making regular postings can be harmful to your blog
• If you do not, it will be unplugged by the blog service provider
• None of the above
11. If
you're writing an article about the automotive industry, which of the following
would be the best way of promoting your article?
Answers:
• Adding internal links within your blog that cross-reference the
article
• Adding highly specific keywords to your pages
that reference aspects of the automotive industry
• Contacting other automotive industry blogs and websites offering
a link-exchange
• All of the above
12. If
you write something libellous in a blog, you can still be sued for defamation despite
the apparent freedom of expression on the internet.
Answers:
• True
• False
13. What
does "'ping' your blog" mean?
Answers:
• To abandon it
• To create it from scratch
• To let someone know about it so they can contribute, either with
postings or comments
• An alert that notifies the original poster of a
post when someone else writes an entry concerning the original post
14. At
what point does a work – whether an online blog or in print – come under
copyright?
Answers:
• As soon as it is published
• As soon as the author registers the copyright
• As soon as the author writes "Copyright"and his/her
name and date next to it
• As soon as it is created
15. What
are the websites "cheathouse.com" and "schoolsucks.com"?
Answers:
• Sites where teachers can obtain their students' papers in an
educational exchange programme?
• Websites dedicated to stopping plagiarism on the web
• Websites where students can obtain papers to
wrongfully use as their own, often for free
• A community of online papers backed by most US and UK school
programmes
16. What
is a "metablog"?
Answers:
• A highly personal, if not confessional, blog
• A blog about metal
• A blog devoted to explaining "metas"
• A blog about blogging
17. What
is "podcasting"?
Answers:
• Making the entire blog available in a single downloadable file
• Redirecting traffic through a portal hidden on the blog called a
"pod"
• Distribution of audio and other media files for
download to digital music or multimedia players such as iPods
• Mass e-mailing for marketing purposes to promote several blogs
at the same time
18. Which of the following is a good approach to planning to write
a blog posting?
Answers:
• Source content, write draft, save, post to blog
• Idea, source content, post to blog, read
• Idea, source content, write draft, save, read and edit, post to
blog
• Write draft, edit, post to blog, read and edit later
19. If
words are lifted from an original writing on the internet – not from a printed
book – it's not plagiarism.
Answers:
• True
• False
20. What
is a "newbie"?
Answers:
• A term - potentially negative - applied to someone new to a
discussion or blog
• A new technological addition to the internet
• An innovation that took blogs into Web 2.0
• The latest fashion on the blogosphere
• a and d
21. What
is an "anonoblog"?
Answers:
• A general blog with multiple authors
• A blog about people who used to be famous
• A blog written and maintained by an anonymous author, often
under a pseudonym or pen name
• All of the above
22. What
is an "affiliate business programme"?
Answers:
• Getting the business standards of your company approved by a
government affiliated company
• Signing up to be a business partner with another online company
to promote each other's interests and thereby reaching a larger market
• Buying a company
• Getting bought by a company
• Merging with another company
23. What
is 'placing of keywords in the important parts of a webpage so that search
engines may give them priority' called?
Answers:
• Keyword prominence
• Optimisation guesswork
• Partial selection
• Keyword density
24.
There's little need to copy text before trying to publish it to the web because
you rarely lose the text at the time of publication.
Answers:
• True
• False
25. Which
of the following are good ways of protecting your online content?
Answers:
• Searching for the plagiarists of your content
• Embedding your images
• Potentially encrypting your HTML
• Joining a plagiarism forum
• All of the above
26. Which
of the following features will increase the likelihood of a reader staying
longer on your blog?
Answers:
• Having mostly text rather than pictures, slide shows or other
interactive content
• Using external links to generate the new page as a pop-up window
rather than going directly to the new site
• Offering links to great promotional deals on other sites
• Having external links to other articles of interest
27. What
is the reference list to other works placed at the end of an article called?
Answers:
• Footnotes
• Bibliography
• Original material
• Endnotes
• All of the above
28. What
will happen if you type the words "sport – basketball" in the Google
search box?
Answers:
• Google will find all the web pages containing the words
"sport" and "basketball"
• Google will find the web pages about "sport" and also
those containing the word "basketball"
• Google will find the web pages about "sport" that do
not contain the word "basketball"
• Google will find all the web pages in which the words
"sport" and "basketball" appear together
• None of the above
29. What
does the term "spomment" refer to in the blogsophere?
Answers:
• Special comments
• Spam on a posting
• Comment spam
• Tiny gremlins inside the computer system
• All of the above
30. Which
of the following is the most effective idea for creating a target audience that
returns again and again to your blog?
Answers:
• Make individual postings long as the more the information, the
better it is.
• Re-read and be your own editor, always removing unnecessary
words and phrases; keep your postings relatively short and post regularly
• Regularly change the colours of your blog to entertain your
readership
• Add a certain randomness to your external links so the audience
never quite knows where the links may lead – it's more exciting
31. What
is "misinformation"?
Answers:
• Mystery information partially hidden on the internet
• Information which is misleading or distracting or at least
partially wrong
• Information that is completely wrong on all counts
• None of the above
32. What
are "grey hat techniques"?
Answers:
• Techniques attracting people over 65 to your blog
• Advertising techniques through images specifically aimed at
older readers
• Techniques involving part online and part store sales
• An optimisation strategy defining an unknown area of
reputability/validity
33. Where
did the term "blog" originate?
Answers:
• It was invented by Mr. James Blog
• It is an abridgement of two terms, "web" and
"log"
• It is an abridgement of the two terms, "book" and
"log"
• b and c
• None of the above; it was a spontaneous new coinage derived from
Old English
34. What
can you do to make your articles more appealing to online readers?
Answers:
• Create external links and quality posts
• Add a message board and / or chat room to encourage
interactivity
• Increase the product or site image / professional branding
• All of the above
35. Which
of the following are good ways of promoting your business or website and
thereby selling your products online?
Answers:
• Writing reviews on other sites with a link back to your site
• Getting involved in social bookmarking, especially group social
bookmarking
• Posting on forums around the internet with reference to your
product or brand
• Getting involved in link exchange programmes
• All of the above
36. What
do we mean when we say that an author's copyright is within "the public
domain"?
Answers:
• We mean that it is floated on the stock exchange
• We mean that it is freely available for all, can be copied,
reproduced and re-published
• We mean that it is temporarily available for a period of 1-5
years
• We mean that it is part of the author's estate for 70 years
after his or her death
37. What
are "subsidiary rights" if your blog becomes successful enough to
receive an offer of publication in print?
Answers:
• All rights originally held by the author
• Translation rights
• All secondary rights sold by the agent or publisher, such as
volume rights, audio rights, film and T.V. rights, book club rights, paperback
rights etc.
• Rights that the author always retains and that cannot be
licensed
38. What
is the difference between a "patent" and a "trademark"?
Answers:
• A copyright and a trademark are the same; a patent is made to
protect goods or services for sale
• Patents and trademarks are the same; it is copyright that is
different
• A patent protects a work, device or name that is used for
trading goods whereas a trademark protects inventions or discoveries
• A trademark protects a work, device or name that is used for
trading goods whereas a patent protects inventions or discoveries
39. In
sourcing information, you may use materials not subject to copyright such as
names, common symbols, lists of ingredients, short phrases, slogans, slang,
titles etc.
Answers:
• True
• False
40. What
is "autocasting"?
Answers:
• Automatically casting the characters in an online play
• An autocue for a blogger to remind him or her to make a posting
• A form of microblogging that will herald Web 3.0
• An automated form of podcasting that allows bloggers (and blog
readers) to create audio versions of text-only blogs using RSS feeds
41. Which
of the following techniques can provide increased credibility to an article?
Answers:
• A signature at the end of the posting
• More links than words in a single posting
• External links to other sites combined with sophisticated
quality content
• A self-appointed writing on the subject
42. What
is an "open thread"?
Answers:
• A thread that is open for definition by those posting to it
• A thread that has closed links
• Multiple posts focused around one specific subject
• All posts made openly by the same blogger
• All of the above
43. Which
of the following is the term used for the collective blogging intelligentsia,
namely the most influential bloggers online by page rank owing to their high
traffic count?
Answers:
• Glamorati
• Hoi polloi
• Rich and reckless
• Beautiful and damned
• Blogerati
44. What
is "Del.icio.us"?
Answers:
• A social bookmarking site where users collectively tag favorite
links
• A site where tags are compiled and e-mailed to a possible target
audience
• A social networking site similar to Facebook and MySpace
• b and c
45. State
whether True or False.
Copyright
is available not just for published works but also for works in private use
that have not or may never be published.
Answers:
• True
• False
46. If
your website sells golf equipment, your promotional articles should be written
about _________ .
Answers:
• good golf courses
• caddies
• sport in general
• the best clubs to use at certain times
• All of the above
47. What
are "FAQs"?
Answers:
• First Asked Queries
• First Answered Questions
• Fast Attitude Queries
• Frequently Asked Questions
• All of the above
48. What
is a "bye-line"?
Answers:
• The text at the end of a post that identifies the poster, and a
play on "byline", used to identify the writer of a newspaper article
• The headline
• The secondary headline
• b and c
• None of the above
49. When
writing an article about safety and light bulbs, which of the following is
likely to be your target audience?
Answers:
• Electrical engineers
• Ordinary people involved in home improvement
• Working electricians
• Light bulb manufacturers
• All of the above
50. How
should you change your writing style (when writing about the university
application process)if you're writing for student applicants rather than their
parents?
Answers:
• Use italics for the parents, and bold print for the students
• No changes are necessary: never change the complexity of your
writing
• You should write a style for the parents only, as they are more
important
• You should write a style for the students only, as they are more
important
• You must vary the information, your voice, advice,
recommendations, so it can be read by both students and parents equally
successfully
51. What
are "stop words"?
Answers:
• Words that stop short of their meaning
• Words that show up first in search engine result pages
• Words that are banned on the blogosphere by the blog police
• Some common words (such as "and", "or" and
"in") that are usually ignored by a search engine performing a search
52. Which
of the following options is the least important for protecting the content of
your blog?
Answers:
• Making repeat postings every few weeks
• Saving the entire blog on the hard disk of your computer
• Transferring each posting to an e-mail
• Taking a printout of the blog
53. What
is the term used for "the number of times the keyword is used divided by
the total word count on the page"?
Answers:
• Keyword density
• Keyword distribution
• Word hardness
• Density of syllables
• Blog Page Intensity
54. What
is a "plagiarism warning banner?"
Answers:
• A banner e-mailed to you by a potential plagiarist to warn you
of their potential copying of your site
• A banner you place on your site or blog to deter potential
plagiarists
• A government service that bans plagiarists from the Web with an
official warning, usually a letter to their home address
• None of the above
55. What
is a "CEOBlog"?
Answers:
• A social networking blog
• A blog that has been unplugged by a corporation during a hostile
takeover
• A group blog
• A blog using a "stream of consciousness" writing style
• A blog maintained by a Chief Executive Officer
56. What
is the "useful but incomplete" approach in terms of promoting your
product in an online article or so-called e-zine?
Answers:
• Making your product useful but leaving the article incomplete
with no way of linking to your site
• Making your product incomplete and the article useful
• Making the article useful but leaving it incomplete so the
market is enticed but has to follow your link to learn more
• Making the article complete and the product useful so that
there's no need to find out more
57. What
is a "tag"?
Answers:
• A short keyword
• A language element, such as a word, often used in blogs to
identify the type or types of content that makes up a particular post
• A long post that goes onto another page
• An external link
58. If
you're writing an article about applying for admission to graduate courses in
universities, your target audience is likely to be _________.
Answers:
• 18-year olds
• students already in colleges
• a range of readers who are thinking of applying for admission to
a graduate school
• people between 45 and 65
59. Which
is the correct order for finding your target audience and selling goods or
services to it?
Answers:
• Design a strategy for drawing them to your site with greater
interest in your product, have a business plan, identify their interest in your
product, identify your audience type and their level of expertise, make sales
• Have a business plan, identify your audience type and their
level of expertise, identify their interest in your product, design a strategy
for drawing them to your site with greater interest in your product, make sales
• Have a business plan, identify your audience type and their
level of expertise, design a strategy for drawing them to your site with
greater interest in your product, make sales, identify their interest in your
product
• Identify your audience type and their level of expertise, make
sales, have a business plan identify their interest in your product, design a
strategy for drawing them to your site with greater interest in your product
60. What
is "blogosphere"?
Answers:
• The hole in the internet through which blogs can fall
• The blogs in a given area such as a street, county or country
• The collective content of the blogs worldwide
• Blog companies that group together and buy smaller blogs
• None of the above
61.
Search engines will return different results depending on the word order of the
search terms.
Answers:
• True
• False
62. What
are "blooks"?
Answers:
• Books that are written by bloggers and generally grow out of
their blogs
• People who like to blog
• People who promote their blogs on the inside pages of a book
• All of the above
63. Which
of the following are good techniques for building a greater business audience
for your blog?
Answers:
• Create multiple links with local business community
• Create a link with the local library website
• Partner with non-competing businesses
• Have business cards printed
• All of the above
64. What
are "article submission sites"?
Answers:
• Databases of stored articles awaiting approval from a CEO
• Sites that help submit articles you have written about your
product for online publication so you don't have to spend valuable time sending
out your articles individually
• Sites where you can buy articles and adapt them to a target
audience and focus them on your market
• Usually scam sites that promise huge marketing distribution
around the internet
65. If
you own a copyright on your own works, you can license your work for
reproduction and publication around the world according to place and length of
time.
Answers:
• True
• False
66. Which
of the following is not a blogging provider or blogging service available on
the web free of cost?
Answers:
• Wordpress
• Blogger
• Technorati
• BlueHost
67. What
is a "biz blog"?
Answers:
• A blog owned and run by a company or corporation
• A private blog for the blogger and his or her family
• A blog in the biz of blogging only
• A blog about finance, especially related to the London Stock
Exchange
• None of the above
68. It's
a good idea to create identical content on multiple blogs as this can increase
web traffic and get higher listings in search engines.
Answers:
• True
• False
69. What
do you mean by your article being "non exclusive" while selling it
online?
Answers:
• That you can sell it to one more company
• That it is exclusively connected to the site where you publish
it first
• That you can publish it online elsewhere so long as they are
"non exclusive" too
• That you can sell it to 5 more companies
• That you can post it on your blog but nowhere else
70. What
does "SEO" stand for?
Answers:
• Sequeway Even Offered
• Service Engine Oriented
• Second Executive Officer
• Search Engine Optimisation
71.
Online articles do not need to be cited especially when taken from another
online source.
Answers:
• True
• False
72. Is it
a good idea to have two blogs with the same content to try and increase
traffic?
Answers:
• No, as search engines such as Google will most likely list only
one blog which may not be your preference
• Yes, two blogs, even with the same content, will most likely
double your traffic on the web
• Yes, and to have three would be still better
• No, because search engines will be advised to close down one, if
not both, of your blogs
73. What
distinguishes a blog from a website?
Answers:
• Postings that occur according to a timeline that is updated so
that old posts may be traced
• More content
• Flashier images
• Contact details
• More professional content
74. What
is the common rule for taking images from the web and using them on your blog
or website?
Answers:
• Check to see if there are freely available, and if so, proceed;
otherwise contact the copyright holder or blog/site manager for permission
• Take whatever you like from any site by right clicking and
saving the image
• a and b
• None of the above
75. Why
is it important to keep your article fairly short (700-1500 words) and your
keyword density low?
Answers:
• It isn't; your article can be short but your keyword density
should be high
• It is; a short article and low keyword density bring more
traffic to your site
• It isn't; a long article and high keyword density bring more
traffic to your site
76. What
is a "feed aggregator" or "feed reader"?
Answers:
• An online bug or virus that "feeds" on your blog and
destroys content
• A Web application which collects web content such as news,
blogs, podcasts and vlogs for easy viewing in a single location
• A Web application that links your blog to other blogs for which
you always pay a fee
• A third generation blogger who is addicted to blogging
• None of the above
77. Which
of the following are most important when optimising content for search engines?
Answers:
• Regular updating of your blog
• Making sure your URL is simple
• Adding keywords, tags, metatags and having quality content and
regular updating
• Having quality content
78. Which
of the following is most likely to guarantee that the content on your blog is
professional, subject-appropriate and grammatically correct?
Answers:
• Copying it into word, spell-checking, and copying it back
• Asking a friend to read it
• Reading it through before posting
• Having several specialist readers check out the content for its
relevance, sense, argument, and keywords
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